TripSmith
a studio for itineraries

Travel plans,
smithed for you.

Wherever you're going — Tokyo for the first time, Marrakech in November, the corner of Lisbon you keep meaning to find — we'll plan the trip a friend who actually knows you would have planned. Day by day, hour by hour. Around how you eat, how you walk, when you sleep, what you've outgrown, what you haven't yet seen.

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Tokyo · Kyoto · Lisbon · Marrakech · Mexico City · Hokkaido · Patagonia · Andalusia · Sicily · Reykjavík · and the city you've been to three times that still has rooms you haven't entered.

No card. Free to begin. Your plans are yours, kept quietly in your account.

A real itinerary,
not a list of placeholders.

A specimen Day 1, below. The venues are real. The walking minutes are honest. Vegan means a kitchen that actually serves vegans — not "we have a salad." If a restaurant is in your plan, it is there because of you, not because it filled a slot.

Day 1 · 2026-05-12 · Tokyo

Land in Tokyo · settle into Shinjuku

14:30
Arrive Haneda

Pick up your JR pass at the green window before clearing customs. Saves a 40-minute queue at Shinjuku tomorrow.

transit
16:30
Check in — Park Hyatt Tokyo

Drop bags, splash water on your face, head out before jetlag wins. Lobby is on the 41st floor.

hotel
18:30
Dinner — Ain Soph Shinjuku

Vegan kaiseki, gentle on a tired stomach. ★ 4.4 · ¥4,500/person · reservations recommended on weekends.

dinnervegan
20:30
Walk Omoide Yokocho

Lantern-lit alley, classic Tokyo first-night photo. Eight-minute walk from dinner; no need to take a train.

must-see
— Day 1 of 7. The next day starts at the Tsukiji outer market because you said you like food markets.
how we work

A plan, composed
the way a friend would.

Six small acts of attention. Each one we'd do for you over a long lunch, if we had the afternoon.

  1. i
    We anchor your trip.

    First, the moments that define each day — sunrise at Fushimi Inari, low tide at Miyajima, the one omakase you've been dreaming of. We set them in stone before anything else moves.

  2. ii
    We weave the day around them.

    Hotels, meals, transit, slow afternoons — placed with care. Walking minutes that honor your stride. Train transfers that respect your luggage. Dinner before your stated cap, not at it.

  3. iii
    We fill the gaps with small joys.

    A kissaten before the temple opens. A small museum nobody mentioned. A bench by the canal. Each day's quiet hours given to the things you'd remember a year later.

  4. iv
    We compose the first draft.

    A complete itinerary lands — already routed, already tagged with bookings, weather, prayer windows, dietary flags, accessibility. It is good. It is not yet shown to you.

  5. v
    We read it again, quietly.

    A close re-reading. Walking times sanity-checked. Cross-contamination in halal kitchens. Opening hours, lottery deadlines, prayer-time conflicts, the morning Tokyo Camii closes for repairs. Small things, attended to.

  6. vi
    We polish before you see it.

    Anything the re-reading caught is fixed before the plan reaches you. A short letter, in your language, explains the choices we made for you — like a friend handing you the plan with a smile.

You'll watch the rhythm in real time as your plan composes — most arrive in under two minutes.

Built around you,
not built around a template.

A handful of real preferences change a trip more than people think. Two travelers asking for Tokyo + Kyoto:

If you say

Vegetarian. Early riser. Max 8 km/day. Curious about temples.

You get
  • Tofu kaiseki in Kyoto's Arashiyama, not the famous tonkatsu place
  • 5 AM Fushimi Inari before the crowds, then breakfast nearby
  • Hotels picked for proximity to JR, not for nightlife
  • A skip-list with the things you'd hate (stand-up bars, late ramen)
If they say

Foodie. Late sleeper. Loves a splurge. Curious about whisky.

They get
  • 9 PM omakase, the kind with a counter and a tasting menu
  • A morning pour-over in Daikanyama, no temple before 11
  • A Yamazaki distillery side-trip on the Kyoto leg
  • The izakaya within ten minutes of where they're staying

We re-derive the trip every time you change those answers. No "regenerate" button needed.

We listen for the small things — and we honor them, every plan.
  • vegetarian. vegan. pescatarian. lactose intolerant. nut allergy. gluten-free. halal — the certified kind, not the label. kosher. jain. shojin.
  • vegetarian on Mondays only. dinner before 6:30. no breakfast before 9. coffee, always, before the temples open.
  • five kilometers a day, no more. no stairs above the third flight. knee, hip, arthritis. the seasickness of a long ferry.
  • five daily prayers, with the Maghrib window held open at sunset. Friday Jumu'ah, kept clear. Tokyo Camii pinned, found, named.
  • women-only floors. modest accommodation. private-bath ryokan. tattoo-friendly onsen, where the body is welcome as it is.
  • a conference Tuesday through Friday. quiet on those days. then a four-day exploration, slowly, as a reward.
  • two kids — eight and eleven — and the youngest only eats noodles. a Western kitchen within two hundred meters of every dinner.
  • and the small thing you will write that we haven't met yet. We'll honor that one, too.
the small things

The details
that make a trip.

Quietly attended to, on every plan. The kind of thing a friend who has been there before would think to mention — and a stranger never will.

A real place, not a guess

Every venue in your plan is one a person could walk to today — checked address, current opening hours, today's rating, the booking link, a phone number that answers.

A morning you'll remember

The torii at Fushimi Inari are quiet from sunrise until eight. The first light at Bagan, the Marrakech medina before the call to prayer. We schedule the visit to land in the quiet window, not the photogenic one — those are the same thing, only earlier than the guidebooks say.

The o-torii, at the right tide

Miyajima's great gate is in the water at high tide and on dry sand at low. Both are beautiful — they are different photographs. We pull the day's tide table and route your ferry to the version you want to see.

A place to pray

Five daily salah, with the Maghrib window held open at sunset. Friday Jumu'ah kept clear — your day routed past Tokyo Camii or the Kyoto Mosque. Quietly, without you having to ask.

The booking that closes early

Some doors close months ahead. Ghibli Museum opens its lottery on the tenth, ninety days out. USJ Express, teamLab, Tokyo Disney — sixty. We surface each deadline on the relevant day, in red, weeks before you'd think to check.

A halal kitchen, certain

Halal is a kitchen, not a label. Mirin and sake migrate into broths. Dashi often carries pork. We read every kitchen — pork-broth, alcohol-in-cooking, certification, cross-contamination — before a venue enters a meal slot. Trust is structural, not cosmetic.

Steps you won't be asked to climb

A bad knee, a stroller, an aging hip, a long day already. Step-free entries, walking caps, uneven-stone aversion — read from your sentence once, honored on every block thereafter.

The price, in your money

Yen, real, won, riyal, naira, peso. Always shown alongside in the currency you carry. Refreshed daily, cached so the subway can't take it from you.

The flight, in real time

Forward a boarding pass; we'll extract the route. On the day of travel, your flight's status sits at the top of your trip — gate, delay, real arrival time — without you having to open another app.

Edit anything.
Even at 11 PM, mid-trip.

Paste a Google Maps link into Smith and it's added at the right time, with the right walking-distance warnings. Or just type what you want:

"Add a coffee at 9 AM tomorrow at Blue Bottle Aoyama"
Added Blue Bottle Coffee Aoyama at 9:00 AM. Heads up — this puts you 14 minutes from your 10:30 reservation, with a 6-minute walk after. You're fine, but tight.

Reorder blocks, swap a restaurant for a vegan one, change the day's pace from "headliners" to "hidden gems" — every change re-flows the logistics, every warning still fires.

field notes

Three small lessons,
cut into the plan.

The judgment that takes years to acquire. Distilled. Applied silently.

On Fushimi Inari at 6:30 a.m.

The torii gates run quiet from sunrise until eight. By ten the lower paths are loud. Cats live near the upper shrines; the climb is forty minutes if you stop. We schedule the visit to land in the quiet window, not the photogenic one — those are the same thing, only earlier than the guidebooks say.

On the meaning of halal.

A halal label on a menu does not always mean the kitchen is halal. Mirin and sake migrate into broths. Dashi carries pork stock more often than not. We read each kitchen for cross-contamination risk and certification status before a venue is even allowed into your day's meal slots. Trust is structural, not cosmetic.

On the Miyajima o-torii.

The great floating gate is in the water at high tide, and on dry sand at low. Both are beautiful; they are different photographs. We pull the day's tide table for the date you arrive and route your ferry — and your sunset — to the version of the gate you actually want to see.

on the day

In your pocket,
walking with you.

A plan is the easy half. The harder half is what happens when the rain begins at Miyajima station, when a friend texts a restaurant at 11 p.m. in Lisbon, when the kids are tired and the temple is still forty minutes away.

Your trip lives in your pocket, on every device, online and off. Smith — your companion — is one tap away. Tell it the plan has changed; the day re-flows. Paste the boarding pass; we'll watch your flight. Open the app on the train tomorrow; today's plan is already there, even underground.

  • · Today's plan, on your home screen
  • · Smith, available in eighteen languages — your tongue, not ours
  • · Calendar reminders, synced to your phone, your laptop, your partner's
  • · Offline-ready maps and itinerary, for the subway and the canyon
  • · Real-time flight status, for the day of departure
  • · Bookings extracted from your inbox by simply forwarding them
a studio for

Many kinds of traveler.
One quiet standard.

We make plans for the family of four on their first long-haul, and for the solo writer back in Lisbon for the fourth time. The standard is the same.

i

For the first-timer in Tokyo who doesn't speak the language and doesn't have the friend who has lived there. We are that friend.

ii

For the retired couple who have earned a quieter pace. Five kilometers a day. No stairs above the third flight. Dinners by 6:30.

iii

For the family of four whose youngest only eats noodles and whose eldest is going to cry happy tears at the Pokémon Center. Both, accommodated.

iv

For the woman traveling with her sister and her mother, who needs prayer rooms found, halal kitchens certain, and a private-bath ryokan when an onsen will not do.

v

For the professional extending a Tokyo conference into a four-day exploration. Quiet on the work days. A real journey on the others.

vi

For you — about to type a single sentence about somewhere you've always wanted to go, or a place you've been three times that still has rooms you haven't entered.

Begin where you'd like
to find yourself.

A trip ought to feel like it was planned by someone who knew you. That is the standard we hold. It is free to begin.

I have an account

No card. No paywall. Plans live in your account, kept quietly. Yours, always.

TripSmith — a studio for itineraries.

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